First impressions are important - when you first see a city you’ve never been before, what do you notice? That’s right, the skyline. Similarly, the first thing you see in the newspaper is the headline and whenever you think of a TV show, you most likely think of the opening credits.
People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.
Though it isn’t usually a functional part of the site, the header of a web page is one of the most important parts. With a porfessional and engaging looking header on a web page, visitors to that site will want to stay because they will have been assured that if the header is up to a certain level of excellence, then the content they’ll read there will be too.
While the content may or may not actually live up to the header, viewers will think so when they see a great header on a website. This assumption works to your benefit - your readers will stick around and check out your content. Hopefully they will find your content engaging as well, which will lead to more traffic to your site, word of mouth advertising for your site and even links to your site.
As you can see, the header does two very important things. Your visitors can get a quick idea of what kind of content your site offers, as well as giving a sort of gauge of the quality of your website overall.
A professional looking graphic header can work miracles for your websites traffic flow. Even if you don’t give it much thought once it’s up, your visitors will notice.
You may not realize exactly what is getting more traffic to your site and increasing the length of the stays of visitors to your site.
The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you’ve implemented on your site.
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